Ogilvy Social.Lab remporte 2 BOCA Awards

Ogilvy Social.Lab remporte 2 BOCA Awards

C’est Noël avant l’heure pour l’agence Bruxelloise qui décroche 2 BOCA Awards : un Gold en Best Promotion Strategy avec “Belgique, Uniquement Phénoménale”, sa campagne pour la SPF Chancellerie du Premier Ministre, et un Craftsmanship Award en Best Use of Social Media in a Content Program avec l’«Affordable Banana » de Carrefour.

25 novembre 2019 - Les deux campagnes, qui avaient déjà fait parler d’elles lors d’autres événements publicitaires, doivent leur succès à un sens de l’humour original et pertinent.

Déjà active depuis quelques années, la campagne “Belgique, Uniquement Phénoménale” s’attache à promouvoir le plat pays en s’appuyant sur l’autodérision et la modestie belges.

De son côté, la campagne "Affordable Banana" de Carrefour a rebondi sur un sujet d’actualité, la célèbre banane-œuvre d’art de Maurizio Cattelan qui s’est vendue pour 120 000 $ à Art Basel Miami, pour informer le grand public que les fruits et légumes de Carrefour étaient bien plus accessibles. Même les bananes bio.

Ogilvy Social.Lab espère que ces campagnes continueront à faire sourire les membres des jurys pour quelque temps encore !

Quentin Glodé PR & Influence Director, Ogilvy Social.Lab

Awards

A propos de Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer.

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Ogilvy | Social.Lab Belgium
Square Victoria Regina 1 - 1210 Brussels