Vans, Snapchat and Ogilvy Social.Lab join forces to create an augmented reality experience to launch Vans’ Sk8-Hi MTE 2.0

Vans, Snapchat and Ogilvy Social.Lab join forces to create an augmented reality experience to launch Vans’ Sk8-Hi MTE 2.0

Brussels, the 27th of November 2020 - Vans, the original action sports brand has partnered with Snapchat and Ogilvy Social.Lab to launch an Augmented Reality Snapchat Lens that allows you to virtually try on the Sk8-Hi MTE 2.0 collection. The campaign launches today in Italy, Spain, France, Germany, the UK and the Netherlands.

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Vans will feature the shoes in one Lens, which showcases two different styles. The Lens uses Snapchat’s Shoppable AR tech and Snapchatters can purchase shoes directly from the Lens via a “Shop Now” button.

2020 has changed the way people consume and interact with products. Through this campaign, Vans is continuing to connect and promote creative expression in youth culture, while also providing a true AR ecommerce experience.

Curious to see the result? Find out on Snapchat by scanning the QR-code below or click on this link.

Try the Vans Snapcode

About Snapchat AR:
Snapchat offers brands one of the most effective ways to engage with a large, growing, unique and unduplicated Millennial and Gen Z audience.

Snapchat has 249 million Daily Active Users, an increase of 39 million (+18%) YoY.
Over 180 million Snapchatters engage with AR daily -- nearly 30 times every day.

HO20_SK8Hi_MTE

Quentin Glodé PR & Influence Director, Ogilvy Social.Lab

Campaigns

About Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer.

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Ogilvy | Social.Lab Belgium
Square Victoria Regina 1 - 1210 Brussels