Vans, Snapchat and Ogilvy Social.Lab join forces to create an augmented reality experience to launch Vans’ Sk8-Hi MTE 2.0

Brussels, the 27th of November 2020 - Vans, the original action sports brand has partnered with Snapchat and Ogilvy Social.Lab to launch an Augmented Reality Snapchat Lens that allows you to virtually try on the Sk8-Hi MTE 2.0 collection. The campaign launches today in Italy, Spain, France, Germany, the UK and the Netherlands.

Vans will feature the shoes in one Lens, which showcases two different styles. The Lens uses Snapchat’s Shoppable AR tech and Snapchatters can purchase shoes directly from the Lens via a “Shop Now” button.

2020 has changed the way people consume and interact with products. Through this campaign, Vans is continuing to connect and promote creative expression in youth culture, while also providing a true AR ecommerce experience.

Curious to see the result? Find out on Snapchat by scanning the QR-code below or click on this link.

Try the Vans Snapcode
Try the Vans Snapcode

About Snapchat AR:
Snapchat offers brands one of the most effective ways to engage with a large, growing, unique and unduplicated Millennial and Gen Z audience.

  • Snapchat has 249 million Daily Active Users, an increase of 39 million (+18%) YoY.
  • Over 180 million Snapchatters engage with AR daily -- nearly 30 times every day.
HO20_SK8Hi_MTE
HO20_SK8Hi_MTE

Quentin Glodé

Quentin Glodé

Head of Influence | PR & Communications Director, Ogilvy Social.Lab

 

 

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About Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium 

Ogilvy Social.Lab isn't your typical agency. We're built for the social age, understanding that social isn’t just another channel; it’s where brands connect with their audience, engage, and thrive. This reality demands a social-first approach to brand building—one where creativity, community, culture, and creators intersect to drive impact.

As WPP’s deep social specialist and Ogilvy’s Centre of Excellence in Social, we are purpose-built for the social era. From our HQ in Belgium and teams across Europe, we bring bold ideas, entrepreneurial spirit, and innovative strategies that challenge convention and deliver real business results. We thrive on shaping the future of brand communications, pushing boundaries and setting the pace for what’s next in social-first marketing.

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