Social.Lab extends its influence with 6 Ogilvy branches in Europe.

The founders of Social.Lab become shareholders and part of the Board of 6 European Ogilvy agencies.

Brussels, 2nd February 2021 - After converting their stakes in Social.Lab into shares of 6 Ogilvy agencies in central Europe, Yves Baudechon, Gilles Bindels, Cédric Van Kan and Benjamin Snyers, will accompany these agencies in their transformation and growth.

The Ogilvy agencies in France, Germany, the Netherlands, Switzerland and Poland will be added on top of the Belgian agency.

After the merger of Social.Lab and Ogilvy in 2016 and having successfully driven the growth of the agency in Belgium, the founders will tackle 2 markets with a high potential: France and Germany.

 “The Objective? Integrate the management committees of these 5 agencies, to help their transformation and to install our entrepreneurial spirit. That’s a next step in our expansion. And it definitely won’t be the last", says Yves Baudechon.

Quentin Glodé

Quentin Glodé

Head of Influence | PR & Communications Director, Ogilvy Social.Lab

 

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About Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium 

Ogilvy Social.Lab isn't your typical agency. We're built for the social age, understanding that social isn’t just another channel; it’s where brands connect with their audience, engage, and thrive. This reality demands a social-first approach to brand building—one where creativity, community, culture, and creators intersect to drive impact.

As WPP’s deep social specialist and Ogilvy’s Centre of Excellence in Social, we are purpose-built for the social era. From our HQ in Belgium and teams across Europe, we bring bold ideas, entrepreneurial spirit, and innovative strategies that challenge convention and deliver real business results. We thrive on shaping the future of brand communications, pushing boundaries and setting the pace for what’s next in social-first marketing.

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Square Victoria Regina 1 - 1210 Brussels

ogilvy-sociallab.be