Social.Lab extends its influence with 6 Ogilvy branches in Europe.

The founders of Social.Lab become shareholders and part of the Board of 6 European Ogilvy agencies.

February 2, 2021

Brussels, 2nd February 2021 - After converting their stakes in Social.Lab into shares of 6 Ogilvy agencies in central Europe, Yves Baudechon, Gilles Bindels, Cédric Van Kan and Benjamin Snyers, will accompany these agencies in their transformation and growth.

The Ogilvy agencies in France, Germany, the Netherlands, Switzerland and Poland will be added on top of the Belgian agency.

After the merger of Social.Lab and Ogilvy in 2016 and having successfully driven the growth of the agency in Belgium, the founders will tackle 2 markets with a high potential: France and Germany.

“The Objective? Integrate the management committees of these 5 agencies, to help their transformation and to install our entrepreneurial spirit. That’s a next step in our expansion. And it definitely won’t be the last", says Yves Baudechon.

Quentin Glodé

PR & Influence Director, Ogilvy Social.Lab

About Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer.

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Social.Lab extends its influence with 6 Ogilvy branches in Europe.

Quentin Glodé

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