Social.Lab breidt zijn invloed uit tot 6 Ogilvy agentschappen in Europa

De oprichters van Social.Lab treden toe tot het kapitaal en de directie van 6 Europese Ogilvy agentschappen.

1 februari 2021

Bruxelles, 1 februari 2021 - Na het omzetten van hun belang in Social.Lab naar aandelen in 6 Ogilvy bureaus, zullen Yves Baudechon, Gilles Bindels, Cédric Van Kan en Benjamin Snyers bijdragen tot de transformatie en de groei van deze agentschappen in centraal Europa.

Naast Ogilvy België, gaat het om Ogilvy Frankrijk, Duistland, Nederland, Zwitserland en Polen.

Na de fusie van Social.Lab en Ogilvy in 2016 en de succesvolle groei van dit agentschap in België, gaan de oprichters zich vooral concentreren op 2 markten met een enorm potentieel: Frankrijk en Duitsland.

“Het objectief ? Zorgen voor de integratie van de raad van bestuur van deze 5 agentschappen, om ze te helpen bij hun transformatie en het ontwikkelen van onze ondernemersspirit. Het is een nieuwe stap in onze expansie. En het is zeker niet de laatste", verklaart Yves Baudechon.

Quentin Glodé

PR & Influence Director, Ogilvy Social.Lab

Over Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer.

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Social.Lab breidt zijn invloed uit tot 6 Ogilvy agentschappen in Europa

Quentin Glodé

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Over Ogilvy | Social.Lab Belgium

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