Ogilvy Social.Lab wint 2 BOCA Awards

Ogilvy Social.Lab wint 2 BOCA Awards

Het lijkt nu al kerstmis bij het Brusselse bureau dat 2 BOCA awards in de wacht sleept. Ogilvy Social.Lab wint een Gold in de categorie Best Promotion Strategy met “België, eigenzinnig fenomenaal”, de campagne voor de Kanselarij van de eerste minister, en een Craftmanship Award met de “Affordable Banana” van Carrefour in de categorie Best Use of Social Media in a Content Program.

25 november 2020 - Deze twee campagnes gingen niet onopgemerkt voorbij in andere award shows en danken hun succes aan de originele en pertinente humor.

De “België, eigenzinnig fenomenaal”-campagne loopt al enkele jaren en promoot ons vlakke land met Belgische bescheidenheid en zelfspot.

De “Affordable Banana” van Carrefour speelde in op het nieuws. Het beroemde banaan-kunstwerk van Maurizio Cattelan werd verkocht voor 120 000 $ op Art Basel Miami. Dankzij deze campagne weet het grote publiek dat fruit en groenten bij Carrefour net iets betaalbaarder zijn. Zelfs de biobananen.

Ogilvy Social.Lab hoopt dat deze campagnes nog een tijdje voor een glimlach zullen zorgen bij jury’s wereldwijd.

Quentin Glodé PR & Influence Director, Ogilvy Social.Lab

Awards

Over Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer.

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Ogilvy | Social.Lab Belgium
Square Victoria Regina 1 - 1210 Brussels