Ogilvy Social.Lab welcomes back Anissa Ouezekhti as Global Group Account Director

Anissa Ouezekhti

Brussels, June 22, 2026 – Ogilvy Social.Lab (OSL) is excited to welcome back Anissa Ouezekhti. She joins the agency to lead the dedicated team on the Nestlé account as Global Group Account Director, to accelerate the transformation of content studios towards more integrated, social-first ways of working.

Anissa is no stranger to the agency: she previously built strong expertise on major international FMCG accounts. She then continued her journey on the client side at Kipling, as Global Marketing Activation & Operations Senior Manager. An enriching chapter that deepened her understanding of business and operational challenges.

Anissa Ouezekhti, Global Group Account Director at Ogilvy Social.Lab: “After a truly rewarding experience on the client side, coming back to Ogilvy Social.Lab felt like the logical next step. Few agencies combine social-first expertise, operational excellence and international ambition at this level. ​ look forward to helping shape this shared ambition once again and guiding our clients through the transformation of their content models.”

That blend of agency craft and client-side perspective is exactly what she brings back to the table. She returns to Ogilvy Social.Lab with a sharper vision of brand ecosystems, at the intersection of content, social, and operations.

Her return is part of Ogilvy Social.Lab's ongoing growth, as the agency continues to strengthen its expertise in Content, Social and Transformation on an international scale.

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About Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium 

Ogilvy Social.Lab isn't your typical agency. We're built for the social age, understanding that social isn’t just another channel; it’s where brands connect with their audience, engage, and thrive. This reality demands a social-first approach to brand building—one where creativity, community, culture, and creators intersect to drive impact.

As WPP’s deep social specialist and Ogilvy’s Centre of Excellence in Social, we are purpose-built for the social era. From our HQ in Belgium and teams across Europe, we bring bold ideas, entrepreneurial spirit, and innovative strategies that challenge convention and deliver real business results. We thrive on shaping the future of brand communications, pushing boundaries and setting the pace for what’s next in social-first marketing.

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