Ogilvy Social.Lab Serves up Social for Perrier at Roland Garros 2026
As Roland Garros 2026 comes to an end, Ogilvy Social.Lab (OSL) is proud to share its role in this year’s campaign for Perrier. One of the world's most iconic sparkling water brands and the longstanding Bulles Officielles of Roland Garros.
Running from mid-May through mid-June across several markets (France, Belgium, Spain, UK, Greece, China, USA, Singapour, Mexico, Argentina, Brazil, Chile and Panama) the campaign marks Perrier's most socially ambitious Roland Garros activation to date.
Tasked leading the social strategy and execution across these markets, Ogilvy Social.Lab designed and delivered an end-to-end social ecosystem spanning paid, organic and creator-led content. No double faults here: every asset was crafted to reflect Perrier's positioning as a bold, sophisticated premium brand.
At the heart of the activation was Perrier's Limited Edition Roland Garros packaging. Brought to life through a suite of global paid social assets and deployed across all markets. Each piece was designed to bring audiences closer to the elegance and excitement of Roland Garros through visual refinement, cultural relevance, and platform-native storytelling rallying momentum across all three phases of the tournament: the pre-Roland Garros build-up, the live tournament window, and the post-tournament moment.
A Creator Squad for the Court of Public Opinion
One of the most distinctive elements of OSL's scope was the activation of an international creator program, mobilizing over 300 influencers across different markets. OSL developed bespoke creator guidelines to ensure every piece of content delivered on Perrier's premium brand codes while feeling authentic and platform-native.
Selected creators were treated to a full range of immersive Perrier experiences: from the Perrier Terrace Court Event in Paris — brought to life in collaboration with Frenésie and Ykone, and supported by both Perrier France and the Global team — to an exclusive day at Roland Garros, all the way up to a full three-day hospitality package complete with curated activities, dinners, and a front-row seat to the action on court. The ultimate advantage: turning creators into genuine brand ambassadors living and breathing the world of Perrier and Roland Garros.
Beyond creator activations, OSL ran an always-on organic social operation for the duration of the tournament, with fresh assets going live every day, created on the ground and rooted in culture. Built to fuel brand presence at the speed of Roland Garros itself, this high-frequency content engine ensured Perrier stayed not just visible, but relevant, across every twist and turn of the tournament. With community management woven throughout, OSL kept a finger on the pulse of online conversations. Jumping in, engaging, and making sure Perrier had a voice wherever the rally was happening. Game, set, Perrier!
CREDITS
Ogilvy Social.Lab
- Account: Taïna De Mendonça, Alexandra Nogueira, Dorian Strimel
- Creative: Lucy Cameron, Zera Mohamed, Laura Scott
- Strategy: Alice Marchetto, Caitlin McRobbie
- Influence: Laia Pardo, Miriam Burgos
- Community Management: Busisiwe Andrews
Ogilvy Paris
- Production: Amandine Veopaseuth, Micaela Cox, Tasleema Suliman, Titus Bogatsu
Client
- Laure-Sarah Labrunie, Estelle Schmidt, Louis Laborde, Pieter-Jan Gheysen
In collaboration with Ykone & Frénésie for the Terrace Court activation.