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Ogilvy Social.Lab et le SPF Economie aident les Belges à faire des achats en ligne en toute sécurité

Ogilvy Social.Lab et le Service Public Fédéral (SPF) Economie sont ravis de relancer aujourd’hui une campagne de sensibilisation visant à promouvoir des webshops sécurisés en Belgique.

La campagne du SPF Economie vise à sensibiliser les consommateurs belges aux pratiques d'achat en ligne sécurisées et à les protéger contre les risques tels que la fraude à la vente, les webshops frauduleux et les produits contrefaits. Cette initiative fait suite à plus de 52.000 signalements de fraude et d'escroqueries reçus par le SPF Economie, avec un accent sur la sensibilisation aux webshops frauduleux, l'information des consommateurs sur le choix de webshops fiables et l'éducation sur la manière de signaler les webshops frauduleux.

Le rôle d'Ogilvy Social.Lab dans cette campagne consistait à collaborer avec le SPF Economie pour élaborer des recommandations stratégiques afin d'atteindre le public cible au bon moment et sur la bonne plateforme (planification de la communication et des médias), créer des nouveaux textes publicitaires pour des éléments créatifs existants, et à négocier et acheter des espaces publicitaires.

La campagne est lancée aujourd’hui sur diverses plateformes numériques, ciblant à la fois les acheteurs en ligne expérimentés et les novices.

Credits :

Agency  :

Sofie Sermon - Group Account Director

Alexandra Nogueira-Oubina - ​ Senior Account Executive

Hervé Pacques - Strategy Director

Diana Fu - Strategic Planner

Loredana Polito - Head of Social Media

Nicolas Dewael - Paid Media Strategist

Manon Michiels - Social Media Campaign Manager

Willem Van Den Hoof - Executive Creative Director

Pieter Decanniere - Senior Copywriter NL

Marine Queré - Senior Copywriter FR

 

Clients :

Martine Amand,

Direction Communication - Account Management

Conseiller - Chef de Service

 

Johan Verbelen

Communications Manager - Spokesman

Quentin Glodé PR & Influence Director, Ogilvy Social.Lab

 

 

Campaigns
A propos de Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium 

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer. 

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Ogilvy | Social.Lab Belgium
Square Victoria Regina 1 - 1210 Brussels