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Ogilvy Social.Lab en FOD Economie helpen Belgen veilig online te shoppen

Ogilvy Social.Lab en de Federale Overheidsdienst Economie (FOD) zijn verheugd om vandaag opnieuw een sensibiliseringscampagne te lanceren om veilige webshops in België te promoten.

De FOD Economie-campagne wil Belgische consumenten sensibiliseren voor veilig online winkelen en hen beschermen tegen risico's zoals verkoopsfraude, frauduleuze webshops en namaakproducten. Dit initiatief volgt op meer dan 52.000 meldingen van fraude en zwendel ontvangen door de FOD Economie, met een focus op het verhogen van het bewustzijn van frauduleuze webshops, consumenten te informeren over het kiezen van betrouwbare webshops en hen te leren hoe frauduleuze webshops te melden.

De rol van Ogilvy Social.Lab in de campagne bestond uit het samenwerken met FOD Economie om strategische aanbevelingen te ontwikkelen om het doelpubliek op het juiste moment en op het juiste platform te bereiken (communicatie- en mediaplanning), om nieuwe reclameteksten te creëren voor bestaande creatieve elementen en om te onderhandelen over advertentieruimte en deze in te kopen.
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​De campagne wordt vandaag gelanceerd op verschillende digitale platformen, gericht op zowel ervaren als beginnende online shoppers.

Credits:

Agency  :

Sofie Sermon - Group Account Director

Alexandra Nogueira-Oubina - ​ Senior Account Executive

Hervé Pacques - Strategy Director

Diana Fu - Strategic Planner

Loredana Polito - Head of Social Media

Nicolas Dewael - Paid Media Strategist

Manon Michiels - Social Media Campaign Manager

Willem Van Den Hoof - Executive Creative Director

Pieter Decanniere - Senior Copywriter NL

Marine Queré - Senior Copywriter FR

 

Clients :

Martine Amand,

Direction Communication - Account Management

Conseiller - Chef de Service

 

Johan Verbelen

Communications Manager - Spokesman

Quentin Glodé PR & Influence Director, Ogilvy Social.Lab

 

 

Campaigns
Over Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer. 

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Ogilvy | Social.Lab Belgium
Square Victoria Regina 1 - 1210 Brussels