Ogilvy Social Lab leads WPP Consortium to retain European Commission's Voices of Humanity campaign for 2026
Ogilvy Social.Lab has retained the European Commission’s Directorate-General for European Civil Protection and Humanitarian Aid Operations (DG ECHO) communications account for Voices of Humanity, a campaign focused on humanitarian action and International Humanitarian Law (IHL).
The campaign aims to raise awareness of EU humanitarian action and promote understanding of humanitarian principles and International Humanitarian Law among European audiences.
The appointment further strengthens Ogilvy Social.Lab’s longstanding collaboration with European institutions and reinforces its position as a partner for multilingual and multi-market public communication campaigns.
The work will be delivered through a WPP consortium bringing together expertise across strategy, creativity, production, media, influence and evaluation, supporting activities spanning digital, social media, PR, content production and stakeholder engagement across the EU.
CREDITS
OSL
- Account team: Tina Bielawska, Luiza Fundatureanu, Noortje Meertens
- Strategy team: Julian Earl
- Creative team: WPP Production in Copenhagen
- Media team: Imanol Iturria, Valentina Pol
- Influence Team: Laia Prado, Louise Van Molle
WPP
- Laure VanHauwaert
Client
Petros Kremonas, Ivona Lerman, Enrico Portelli