Ogilvy is bringing in a lot of sheep for the European Parliament.

The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.  

The video shows a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumps his head. This is followed by a sequence of rather strange events, starring a flock of sheep in the lead role. 

The video targets first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep. 

Watch the clip here http://youtu.be/80ESDHMKjhI to find out what happen to our first-time voter.

 

Credits:

Client: European Parliament

Agency: Ogilvy Brussels

Executive Creative Director: Sam De Win

Creatives: Sam De Win, Seb De Roover, Koen Mortier

Producer: Bruno Dejonghe

Production Company: Czar.be

Director: Koen Mortier

Music: Compact Disk Dummies

Client: Stephen Clark, Thibault Lesenecal

Client Director: Laure Van Hauwaert

Accounts: Ulrike Stolze, Ieben Enghien

Strategy Director: Kristel Vanderlinden

Head of Reputation: Tomas Sweertvaegher 

DOP: Menno Mans

Producer: Joop Haesen

Executive producer: Eurydice Gysel

Editor: Manu Van Hove @ Het Digitaal Geweld

Sound: Senjan Jansen @ Senstudio

Online: Ann Vandenbussche @  Nozon 

Grading: Joost Van Kerckhove