Ogilvy is bringing in a lot of sheep for the European Parliament.

May 9, 2014

The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.

The video shows a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumps his head. This is followed by a sequence of rather strange events, starring a flock of sheep in the lead role.

The video targets first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep.

Watch the clip here http://youtu.be/80ESDHMKjhI to find out what happen to our first-time voter.

Credits:

Client: European Parliament

Agency: Ogilvy Brussels

Executive Creative Director: Sam De Win

Creatives: Sam De Win, Seb De Roover, Koen Mortier

Producer: Bruno Dejonghe

Production Company: Czar.be

Director: Koen Mortier

Music: Compact Disk Dummies

Client: Stephen Clark, Thibault Lesenecal

Client Director: Laure Van Hauwaert

Accounts: Ulrike Stolze, Ieben Enghien

Strategy Director: Kristel Vanderlinden

Head of Reputation: Tomas Sweertvaegher

DOP: Menno Mans

Producer: Joop Haesen

Executive producer: Eurydice Gysel

Editor: Manu Van Hove @ Het Digitaal Geweld

Sound: Senjan Jansen @ Senstudio

Online: Ann Vandenbussche @ Nozon

Grading: Joost Van Kerckhove

http://youtu.be/80ESDHMKjhI

Laure Van Hauwaert

Ogilvy Group Brussels

Sam De Win

Ogilvy Group Brussels

About Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer.

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

Ogilvy is bringing in a lot of sheep for the European Parliament.

Laure Van Hauwaert

Sam De Win

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