Ogilvy announces the expansion of its performance services with the launch of a Regional Performance Hub in Belgium to support growth across Europe

Ogilvy today announced the launch of a Regional Performance Hub in Belgium, designed to help brands across Europe accelerate growth through integrated digital performance capabilities. Bringing together expertise in paid digital and cross-channel measurement, the hub will also offer advanced AI search optimisation through Ogilvy’s proprietary Generative Impact approach, enabling clients to excel in both today’s digital landscape and the rapidly emerging AI-first search era.

According to Clare Lawson, Global President & EMEA CEO Ogilvy One,

“Ogilvy’s new specialist Regional Performance Hub will be a game-changer for the brands we manage that are looking to unlock true full-funnel potential. By bringing digital skills closer to the creative and strategy process, we're bringing together the integrated expertise needed to connect brand to demand, continuously optimize performance, and leverage every paid, owned, and earned channel to drive superior conversion rates and tangible results."

The Ogilvy Regional Performance Hub builds on the success of Ogilvy Social Lab’s social and performance capabilities, expanding its remit to support Ogilvy and Ogilvy One offices across the continent. Unlike many conventional media companies, the hub works in close synergy with Agency Creative and Strategy teams, bringing media thinking back into the creative process and enabling brands to harness the multiplier effect of brand and performance working together — driving immediate sales while building long-term equity.

The hub will serve as a centre of excellence for digital innovation, leveraging advanced platform capabilities such as integrated platform commerce shops as well as cultural moment amplification, creator content boosting, and cross-channel dashboarding. In addition, by combining AI search optimisation with high-impact digital campaigns, Ogilvy enables brands to capture attention in the changing AI landscape.

The Regional Performance Hub will be managed by Mathieu De Moor, who will add the Belgian leadership of Ogilvy One to his Ogilvy Social Lab responsibilities. Under his leadership, the hub will support multiple Ogilvy markets, ensuring consistent quality and scalability across the EMEA region.