{
    "title": "Maison Perrier d\u00e9cline sa campagne sociale internationale \u00ab Excuse My Chic \u00bb\navec l\u2019agence Ogilvy Social.Lab",
    "modified_at": "2026-09-15 15:54:10",
    "published_at": "2026-09-16 09:00:00",
    "url": "https://ogilvy-sociallab-brussels.prezly.com/maison-perrier-decline-sa-campagne-sociale-internationale-excuse-my-chic-avec-lagence-ogilvy-sociallab",
    "short_url": "http://prez.ly/mCOd",
    "culture": "fr",
    "language": "FR",
    "slug": "maison-perrier-decline-sa-campagne-sociale-internationale-excuse-my-chic-avec-lagence-ogilvy-sociallab",
    "body": "<p><strong>Phase de d&eacute;ploiement</strong><br>\u200b&Agrave; l&rsquo;heure o&ugrave; les habitudes de consommation &eacute;voluent et o&ugrave; la tendance du <em>sober</em> s&#039;affirme, la marque Maison Perrier pr&eacute;empte le mouvement Sober Chic en proposant une gamme de mocktails premium. &Agrave; travers une exp&eacute;rience de consommation chic, &eacute;l&eacute;gante et sans effort, ancr&eacute;e dans l&#039;art de vivre &agrave; la fran&ccedil;aise, la marque s&#039;impose sur ce segment en plein essor. Pour traduire cet univers sur les r&eacute;seaux sociaux autour de la signature d&rsquo;attitude &laquo; Excuse My Chic &raquo;, Maison Perrier a fait appel &agrave; l&rsquo;expertise d&#039;Ogilvy Social.Lab (OSL) afin de concevoir et d&eacute;ployer une strat&eacute;gie sociale et cr&eacute;ative globale. </p><p><strong>L&#039;attitude &laquo; Excuse My Chic &raquo; :</strong> <strong>consommer</strong> <strong>sobrement et sans complexe</strong><br>\u200bV&eacute;ritable signature narrative propre &agrave; Maison Perrier Chic, &laquo; Excuse My Chic &raquo; v&eacute;hicule une fa&ccedil;on de consommer sobrement, sans complexe et sans justification, avec cette touche d&#039;&eacute;l&eacute;gance naturelle &agrave; la fran&ccedil;aise. Loin de pr&eacute;senter la boisson comme un simple compromis, la campagne sociale positionne Maison Perrier comme le choix le plus d&eacute;sirable lors des moments de sociabilit&eacute;, transformant l&#039;exp&eacute;rience en un v&eacute;ritable marqueur de go&ucirc;t, d&#039;audace et d&#039;expression personnelle.</p><p>Construite autour de l&rsquo;univers cr&eacute;atif &laquo; Parisian Adventures &raquo; et du concept d&rsquo;exp&eacute;riences immersives &laquo; Chic Adresse &raquo;, la campagne c&eacute;l&egrave;bre le rituel de l&rsquo;ap&eacute;ritif, la libert&eacute; d&#039;un mode de vie d&eacute;contract&eacute; et la <em>golden hour</em>. L&#039;esprit parisien y est pens&eacute; non pas comme une contrainte g&eacute;ographique, mais comme un &eacute;tat d&#039;esprit universel, fait de lumi&egrave;re chaude, d&rsquo;&eacute;l&eacute;gance naturelle et de pauses conviviales.</p><div\n    id='gallery-242c66cb-ba06-47be-8b44-7754b0cb153a'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><strong>Valoriser la promesse du produit sur les r&eacute;seaux sociaux</strong> <br>\u200bPour animer les canaux sociaux de la marque, OSL s&#039;appuie sur des formats courts valorisant les ingr&eacute;dients cl&eacute;s : jus de fruits, ar&ocirc;mes naturels et bulles &eacute;clatantes. Une proposition rafra&icirc;chissante et faible en calories qui s&#039;int&egrave;gre naturellement dans les contenus de la campagne. </p><p><strong>L&rsquo;expertise d&#039;OSL : un &eacute;cosyst&egrave;me social-first et international</strong><br>\u200bPour donner vie &agrave; cette ambition internationale sur la page globale de Maison Perrier, OSL a con&ccedil;u un &eacute;cosyst&egrave;me global de contenus et de guidelines pens&eacute; nativement pour les r&eacute;seaux sociaux :</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Un toolkit social media global :</strong> Conception de kits d&#039;actifs complets destin&eacute;s au d&eacute;ploiement de la campagne sur l&#039;ensemble des march&eacute;s internationaux comme le Canada, la Belgique, l&rsquo;Espagne ou la France.</span></li><li><span><strong>Guidelines cr&eacute;ateurs &amp; briefs photographes :</strong> &Eacute;laboration de cadres cr&eacute;atifs et de lignes directrices pour guider les cr&eacute;ateurs de contenu et photographes dans leur appropriation, tout en garantissant la coh&eacute;rence visuelle et narrative globale de la marque.</span></li><li><span><strong>Production de contenus multi-formats :</strong> Cr&eacute;ation de Reels et vid&eacute;os h&eacute;ro, carrousels storytelling lifestyle et visuels statiques (teasers, r&eacute;v&eacute;lations et focus produit/lifestyle).</span></li><li><span><strong>Pilotage &amp; coordination du Global Creator Squad :</strong> Gestion op&eacute;rationnelle et accompagnement continu de nos cr&eacute;ateurs de contenu internationaux, garantissant le suivi de leurs cr&eacute;ations, le respect du territoire <em>Sober Chic</em> et la livraison de leurs contenus natifs.</span></li><li><span><strong>Ancrage &eacute;v&eacute;nementiel :</strong> Une partie des contenus lifestyle et sociaux a &eacute;t&eacute; capt&eacute;e en immersion lors de l&#039;&eacute;v&eacute;nement exclusif <em>&laquo; Excuse My Chic &raquo;</em> organis&eacute; par Maison Perrier &agrave; Montr&eacute;al le 8 ao&ucirc;t dernier, enrichissant la campagne de s&eacute;quences authentiques et festives.</span></li></ul><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-4aee5268-41bd-469c-b758-cec619ecc825\"><div style=\"max-width: 660px;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 63%; padding-top: 284px;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?app=1&url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDcgYLXTICvN%2F%23_cb1789480327&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><blockquote><em>&laquo; Avec &quot;Summer Chic&quot;, nous n&#039;avons pas seulement pens&eacute; une campagne produit, mais un v&eacute;ritable mouvement culturel. Le r&ocirc;le de l&#039;agence a &eacute;t&eacute; de traduire l&#039;&eacute;l&eacute;gance et la spontan&eacute;it&eacute; de Maison Perrier dans des formats social-first percutants, capables d&#039;engager les communaut&eacute;s mondiales &agrave; travers une esth&eacute;tique soign&eacute;e et une narrative lifestyle forte, &raquo;</em> nous partage <strong>Laure-Sarah Labrunie, Global Social, Digital and Content Lead chez Perrier &amp; Maison Perrier</strong><em>.</em></blockquote><p style=\"text-align: left\"><strong>Phase de d&eacute;ploiement</strong> <br>\u200bLa campagne s&rsquo;articule &agrave; l&#039;&eacute;chelle mondiale autour de trois grands temps forts de consommation accompagn&eacute;s d&#039;une prise de parole sociale d&eacute;di&eacute;e : </p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>La vague estivale (juillet &ndash; ao&ucirc;t)</strong></span></li><li><span><strong>Les festivit&eacute;s de fin d&rsquo;ann&eacute;e</strong></span></li><li><span><strong>Le mouvement Dry January</strong></span></li></ul><p>&nbsp;</p><p><strong>CREDITS</strong></p><p><strong>Ogilvy Social.Lab </strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Account : Ta&iuml;na De Mendon&ccedil;a, Alexandra Nogueira, Dorian Strimel</span></li><li><span>Cr&eacute;ation de contenu : Lucy Cameron, Zera Mohamed, Laura Scott</span></li><li><span>Strat&eacute;gie : Alice Marchetto, Caitlin McRobbie</span></li><li><span>Influence : Laia Pardo, Lorena Gomez</span></li><li><span>Community Management : Busisiwe Andrews</span></li></ul><p><strong>External</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Ogilvy Paris (Production) : Amandine Veopaseuth, Tasleema Suliman, Titus Bogatsu</span></li><li><span>&Eacute;venement : Fr&eacute;n&eacute;sie</span></li></ul><p><strong>Client </strong></p><p>Laure-Sarah Labrunie, Louis Laborde, Pieter-Jan Gheysen</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/17065570-549b-4969-af0a-95c44298babd/-/crop/1080x856/0,341/-/preview/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/17065570-549b-4969-af0a-95c44298babd/-/crop/1080x856/0,341/-/preview/-/format/auto/"
    },
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/ba2ea3dd-8db7-4eff-92da-7ca8b2e4fde3/",
            "medium": "https://cdn.uc.assets.prezly.com/ba2ea3dd-8db7-4eff-92da-7ca8b2e4fde3/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/ba2ea3dd-8db7-4eff-92da-7ca8b2e4fde3/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/ba2ea3dd-8db7-4eff-92da-7ca8b2e4fde3/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/ba2ea3dd-8db7-4eff-92da-7ca8b2e4fde3/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/ba2ea3dd-8db7-4eff-92da-7ca8b2e4fde3/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/058ea200-3803-444e-b22a-6c41190fa9d1/",
            "medium": "https://cdn.uc.assets.prezly.com/058ea200-3803-444e-b22a-6c41190fa9d1/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/058ea200-3803-444e-b22a-6c41190fa9d1/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/058ea200-3803-444e-b22a-6c41190fa9d1/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/058ea200-3803-444e-b22a-6c41190fa9d1/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/058ea200-3803-444e-b22a-6c41190fa9d1/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/ec8a7225-cde0-4234-9c37-e2663344c8ee/",
            "medium": "https://cdn.uc.assets.prezly.com/ec8a7225-cde0-4234-9c37-e2663344c8ee/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/ec8a7225-cde0-4234-9c37-e2663344c8ee/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/ec8a7225-cde0-4234-9c37-e2663344c8ee/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/ec8a7225-cde0-4234-9c37-e2663344c8ee/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/ec8a7225-cde0-4234-9c37-e2663344c8ee/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/ff0c9d36-342c-4704-a3cd-057f24fd03a2/",
            "medium": "https://cdn.uc.assets.prezly.com/ff0c9d36-342c-4704-a3cd-057f24fd03a2/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/ff0c9d36-342c-4704-a3cd-057f24fd03a2/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/ff0c9d36-342c-4704-a3cd-057f24fd03a2/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/ff0c9d36-342c-4704-a3cd-057f24fd03a2/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/ff0c9d36-342c-4704-a3cd-057f24fd03a2/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/62907fdd-cdc6-422d-b189-0948f629ff95/",
            "medium": "https://cdn.uc.assets.prezly.com/62907fdd-cdc6-422d-b189-0948f629ff95/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/62907fdd-cdc6-422d-b189-0948f629ff95/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/62907fdd-cdc6-422d-b189-0948f629ff95/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/62907fdd-cdc6-422d-b189-0948f629ff95/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/62907fdd-cdc6-422d-b189-0948f629ff95/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "author": {
        "first_name": "Louise",
        "last_name": "Van Molle"
    },
    "format_version": 5
}