{
    "title": "Decathlon et Ogilvy Social.Lab rappellent que les grandes r\u00e9ussites commencent par un petit prix ",
    "modified_at": "2026-10-15 14:02:34",
    "published_at": "2026-10-15 11:26:00",
    "url": "https://ogilvy-sociallab-brussels.prezly.com/decathlon-et-ogilvy-sociallab-rappellent-que-les-grandes-reussites-commencent-par-un-petit-prix",
    "short_url": "http://prez.ly/8Yme",
    "culture": "fr",
    "language": "FR",
    "slug": "decathlon-et-ogilvy-sociallab-rappellent-que-les-grandes-reussites-commencent-par-un-petit-prix",
    "body": "<p style=\"text-align: left\">&Agrave; l&rsquo;approche de la fin d&rsquo;ann&eacute;e, Decathlon lance une campagne nationale centr&eacute;e sur l&rsquo;accessibilit&eacute; du sport et le rapport qualit&eacute;-prix. \u200b </p><p style=\"text-align: left\">Pour cette nouvelle campagne, Decathlon a fait appel &agrave; Ogilvy Social.Lab (OSL). Con&ccedil;ue et produite par l&#039;agence en question, elle s&#039;appuie sur le c&eacute;l&egrave;bre m&ecirc;me social &laquo; <em>How it started vs. How it&rsquo;s going</em> &raquo; pour d&eacute;montrer qu&#039;un petit prix peut &ecirc;tre le point de d&eacute;part de grandes r&eacute;ussites. </p><div\n    id='gallery-4084059d-d251-4b04-8486-093ebbcccae6'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\"><strong>Tout commence par un chiffre</strong> <br>\u200bAujourd&#039;hui, dans le sport, tout se mesure : le nombre de pas, la distance parcourue, les minutes jou&eacute;es ou le score affich&eacute; au marquage. Mais derri&egrave;re chacun de ces accomplissements se cache un premier chiffre d&eacute;cisif : le prix de l&#039;&eacute;quipement qui a permis de se lancer. </p><p style=\"text-align: left\">C&rsquo;est sur cet insight cl&eacute; qu&#039;a &eacute;t&eacute; imagin&eacute;e la r&eacute;flexion cr&eacute;ative de la campagne. Plus que jamais, le sport d&eacute;borde de chiffres : hauteurs, distances, temps, fr&eacute;quence cardiaque, vitesse&hellip; Mais il manque un chiffre sans lequel tous les autres n&#039;existeraient pas : le prix. Pour cette campagne ax&eacute;e sur l&#039;accessibilit&eacute;, nous voulions rappeler que les grandes choses, les efforts, les r&eacute;ussites dans le sport&hellip; peuvent aussi commencer par un petit prix. </p><p style=\"text-align: left\">&Agrave; travers une m&eacute;canique visuelle simple, directe et inclusive, la campagne &eacute;tablit ainsi un lien concret entre un &eacute;quipement &agrave; prix tr&egrave;s accessible et l&#039;&eacute;panouissement sportif ainsi que la fiert&eacute; qu&#039;il g&eacute;n&egrave;re au fur et &agrave; mesure de l&rsquo;accomplissement sportif de chacun. </p><div id=\"video-b2ae4d1a-6211-42c4-846f-535fd88c47b1\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.7778%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1236144490%2F1bd38caea0%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1792055979&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: left\"><strong>Une collaboration in&eacute;dite et un dispositif 360&deg; d&eacute;ploy&eacute; avant les f&ecirc;tes</strong> <br>\u200bPenser l&rsquo;accessibilit&eacute; au sens large, c&#039;est aussi s&#039;adresser aux familles et &agrave; tous les sportifs au moment o&ugrave; le budget devient une priorit&eacute;. &Agrave; quelques semaines des f&ecirc;tes de fin d&rsquo;ann&eacute;e, cette initiative vient rappeler le r&ocirc;le fondamental de Decathlon : rendre le plaisir du sport accessible &agrave; toutes et tous. </p><p style=\"text-align: left\">OSL a con&ccedil;u un &eacute;cosyst&egrave;me global : </p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Des spots TV &amp; OLV (3 x 20&#039;&#039; &amp; 6&#039;&#039;) dynamiques :</strong> Centr&eacute;s sur le running, le football et la randonn&eacute;e, ils mettent en sc&egrave;ne des moments de vie authentiques et accessibles &agrave; tous. Live du 15 octobre au 6 novembre 2026 </span></li><li><span><strong>Un volet Social Media contextuel &amp; r&eacute;actif :</strong> La cr&eacute;ation s&#039;adapte &agrave; la vraie vie des sportifs en jouant avec le contexte automnal (pluie, froid, grisaille) pour proposer des contenus engageants. </span></li><li><span><strong>Une identit&eacute; visuelle forte :</strong> D&eacute;clin&eacute;e en visuels cl&eacute;s pour assurer la continuit&eacute; de l&#039;histoire sur tous les points de contact. </span></li></ul><p style=\"text-align: left\">Au-del&agrave; de ces trois premiers films, d&#039;autres actions in-store ainsi qu&#039;une pr&eacute;sence renforc&eacute;e sur les r&eacute;seaux sociaux sont d&#039;ores et d&eacute;j&agrave; pr&eacute;vues pour faire vivre et soutenir cette nouvelle plateforme de communication. </p><div\n    id='gallery-bc44d078-f8fb-4470-bd65-4f83f8886bb5'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    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Simar </span></li><li><span><strong>Executive Creative Director: </strong>Jeremie Goldwasser </span></li><li><span><strong>Cr&eacute;ation:</strong> Jesse Ridder, Jurriaan Van Bokhoven </span></li><li><span><strong>Strat&eacute;gie :</strong> Julie Frederickx, Audrey Vlieghe </span></li></ul><p style=\"text-align: left\"><strong>Production</strong> </p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Director: Louis Vielle - unknown.collective </span></li><li><span>Head of Production: Esteban Brouillard </span></li><li><span>Producers : Zoe Dua, Sofie Hoorens, Estelle Bourgeois </span></li><li><span>Location Scouting: Isabelle Lit&rsquo;s - Cine Location </span></li><li><span>Agency Producer: Thomas Anthoni </span></li><li><span>DOP: Thomas Wilsky </span></li><li><span>1st AC: Robin Niedergang </span></li><li><span>1st AD: Iao Lethem </span></li><li><span>Best Boy: Madeleine Faburel \u200b </span></li><li><span>Casting: WeWantYou \u200b \u200b </span></li><li><span>Post-Producer: Esteban Brouillard </span></li><li><span>Edit &amp; Online: Charlotte Demanet </span></li><li><span>Grade: Maxime Boulanger </span></li><li><span>Sound Design &amp; Mix: Menno Van Riet </span></li><li><span>Motion Design: Andreas De Ridder </span></li></ul><p style=\"text-align: left\"><strong>Client: Decathlon</strong> </p><p style=\"text-align: left\">Sonia Zammit, Nicolas Dewael </p>",
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