De Social.Lab Academy van Ogilvy Social.Lab in première !

25 september 2020

Brussel - Op donderdag 24 september lanceerde Ogilvy Social.Lab de Social.Lab Academy voor het eerst virtueel. De sessie ging over het toenemende belang van betaalde sociale media in de politieke en institutionele wereld. Hoe de impact van sociale media kan worden gemaximaliseerd om een sterkere band met het doelpubliek te creëren, kwam ook aan bod.

Dit eerste live-evenement was een groot succes. Meer dan 700 mensen schreven zich in en luisterden online naar experten en genodigden: Laure VanHauwaert (WPP), Karolina Wozniak (Europees Parlement), Karel Platteau (Facebook), Agustin Prats (Ogilvy Social.Lab) en François Faggianelli (Ogilvy Social.Lab).

Het doel van de sessie was de huidige uitdagingen en de te volgen regels bij de ontwikkeling van politieke en institutionele socialemediacampagnes aan bod te laten komen. Met 89% van de Europese bevolking - komende uit 27 lidstaten - actief op sociale media en een gemiddelde tijdsbesteding van 2 tot 3 uur per dag, is het voor de politieke en institutionele wereld hoog tijd om aandacht aan het fenomeen te besteden.

Het thema van de volgende Social Lab Acadamy is sociale handel en gaat door in november. Voor meer informatie, volg Ogilvy Social.Lab's Instagram-account

Ogilvy Social.Lab - Instagram www.instagram.com

Alyssia Cnudde

PR Account Executive, Ogilvy Social.Lab

Over Ogilvy | Social.Lab Belgium

About Ogilvy Social.Lab Belgium

Ogilvy Social.Lab is not a traditional agency.

Initiated by Yves Baudechon and Gilles Bindels, the partnership between Ogilvy Social.Lab which began in Belgium in 2013 has been very successful and has spread to nine countries around the world, including the USA, France and the UK where Social Lab has become a key part of the Ogilvy offer.

Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. It is the medium that lives in the palm of our hands, reaching people wherever they are and where they want to be. We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.

We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.

If you are comfortable with very traditional and conventional communications, then we are probably not the best match for you. But if you are looking for a partner that will challenge the way the majority thinks and walk with you bravely into the new world of marketing and communications ... then we are the perfect fit! Our commitment - giving you our best, effecting change and delivering results.

Our motto is the best is yet to come.

Bring it on.

De Social.Lab Academy van Ogilvy Social.Lab in première !

Alyssia Cnudde

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Over Ogilvy | Social.Lab Belgium

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